Portfolio:
Jenna Lee Dillon

 

Website Makeovers & Landing Pages

 
 

Blue Crab Consulting

Consultancy Specializing in Artificial Intelligence HR Platforms

J.Lee Writes Services Provided:

  • Total site audit

  • Content rewrite and redesign of primary pages

  • Blog content

Problem:

Human Resources & Talent Acquisition are paper-based industries. Traditionalists are reluctant to embrace AI technology, and the cost of implementing advanced software is very high.

Solution:

To communicate the value of Blue Crab Consulting, we needed to build a case for AI in HR and also prove value for BCC consulting services to ease the implementation of such software.

  • Educate Directors of HR on the practical application of AI software

  • Assuage fear of job loss

  • Simplify complex software

  • Express individual, departmental, and organizational benefits and ROI of the software and consulting

 
 

See the transformation…

 
 

ENO8

Software Design & Development Innovation Studio

Problem/Need:

ENO8 needed to elevate in a market flooded by “dev shops.” They created a revolutionary service, the Innovation Lab, but they didn’t have any cohesive marketing materials communicating its value. I wrote the Innovation Lab landing page, and this was the foundation of a total rebrand.

Services Provided:

  • Rebrand

  • Developed new voice for the organization; helped transform ENO8’s reputation as a high-end software design studio

  • Elevated the founder as a subject matter expertise through email, articles, social media, and webinars

  • Conceptualized ENO8 Answers, a successful monthly webinar series

  • Email Marketing strategy: Plain text email strategy and ongoing content that generated $750k+ revenue in a year

  • Website audit

  • Home page rewrite and redesign

  • Wrote and added 4 Service pages

  • Blog redesign and copy

  • Scripted a marketing video about the Innovation Lab

Software development landing page content
 

Check out the ENO8 website to see the copy I wrote for their home page, the Innovation Lab landing page and the other Service pages.

Blogs

I wrote all the blog articles beginning on this page with Your Tech Startup Won't Fail From Technical Issues and ending with How to Get Buy-In for Your Software Project on this page.

 
 
 
 

VECKTA

Microgrid Technology Platform & Marketplace

Services Provided:

  • Wrote and helped design industry-specific landing pages:

Food and Beverage Manufacturing

Mining

The VECKTA platform and marketplace simplify and shorten the complex process of designing and deploying a microgrid. VECKTA needed content to communicate their specific value to top industries, beginning with Food and Bev and Mining. These two industries are under worldwide scrutiny for energy practices, and VECKTA is positioned to help them achieve sustainability targets in record time without wasting money.

 
 

Email Marketing

 

Plain Text Email Strategy & Execution

My work with ENO8 includes email marketing strategy and execution. I developed a weekly plain text series called ENO8 Insights. This Google doc contains some Plain Text Emails I wrote for ENO8 (including the three emails referenced in the kudos below).

My plain text emails generated $750k+ revenue in one year.

Plus, ENO8’s prospects and partners love them…

 
 

Video Scripts & Print Ads

Wyoming Department of Health

COVID Campaign

Needs:

The Wyoming Department of Health needed a COVID campaign that would appeal to its mandate-resistant population while encouraging them to stay home, maintain physical distance from others, and wear masks. The hired a local marketing agency whose copywriter didn’t have the bandwidth for the project.

Solution:

I contracted with the agency to write the copy and conceptualize the video. I jumped in with an unfamiliar team working on an extremely truncated timeline. We created video, print, and radio ads that was so successful the Department came back for another campaign and requested me as the writer. The second campaign focused on encouraging COVID vaccinations.

Services:

Copy, conceptualization, and timing of video, print and radio ads for two campaigns

The print and radio ads were variations on the video ads. Check out the videos below.

COVID Campaign Goal: Convince Wyoming residents to stay home at the height of the pandemic

COVID Campaign Goal: Convince Wyoming residents to wear masks at the height of the pandemic

COVID Campaign Goal: Convince Wyoming residents to practice physical distancing at the height of the pandemic

 

Playbooks

 
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Back in 2014, social selling was a fairly new technique - not quite the art form it is now.

The Troxell sales team needed to know how to sell on social media without alienating (any more) prospects. The playbook covers the importance of being outward-focused and how social media is just a new way of acting out the timeless human goal of connection.

 
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Client Request: “Tell people how we do what we do and why it’s special.”

It was a challenge to write this as an external team member. But every con comes with a pro, and I was able to use my birds-eye view to observe their organizational themes and encapsulate them effectively in this playbook and with a new slogan:

ENO8 creates software that matters.

 
 
 

Slide Decks

As Director of Marketing at Campuslogic, my team was responsible for creating sales and marketing decks. I wrote the content and my graphics person put them together. Check them out here.